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Cover image for Event Driven Marketing

Event Driven Marketing

by Egbert Jan van Bel
ebook
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Inhoudsopgave Over de makers van dit boek Voorwoord Inleiding Theorie 1. Event Driven Marketing: kader, definities en begrippen 2. De nieuwe marketingterminologie 3. Het EDM vierlagenmodel. 4. Over data(bases), informatie(systemen) en data-analyse 5. Procesmanagement en uitvoering van EDM 6. Loyale klanten bestaan niet 7. Resultaat telt: EDM en klantwaarde/winstgevendheid 8. EDM en wetgeving Cases 9. EDM in Fast Moving Consumer Goods 10. EDM in Baby Care 11. EDM in Premium Pet Food 12. EDM in mobiele telefonie 13. Funda coach - EDM in de verhuismarkt, Event Driven e-Mail Marketing Appendices 1. Tips checklist en meer 2. Begrippenlijst 3. Dank aan... Noten

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • Dutch; Flemish