Pay Per Click Search Engine Marketing For Dummies

Dummies

by Peter Kent

eBook

1 of 1 copy available

Read a sample Read a sample

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

Expand title description text
Publisher: Wiley

Kindle Book

  • Release date: March 20, 2006

OverDrive Read

  • ISBN: 9781118043929
  • Release date: March 20, 2006

EPUB eBook

  • ISBN: 9781118043929
  • File size: 28503 KB
  • Release date: February 23, 2011

PDF eBook

  • ISBN: 9780471793120
  • File size: 7013 KB
  • Release date: March 20, 2006

1 of 1 copy available

Available formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

Languages

English

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

Expand title description text
  • Details

    Publisher:
    Wiley

    Kindle Book
    Release date: March 20, 2006

    OverDrive Read
    ISBN: 9781118043929
    Release date: March 20, 2006

    EPUB eBook
    ISBN: 9781118043929
    File size: 28503 KB
    Release date: February 23, 2011

    PDF eBook
    ISBN: 9780471793120
    File size: 7013 KB
    Release date: March 20, 2006

  • Creators
  • Available formats
    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook
  • Languages
    English