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Advertising For Dummies

ebook
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition
  • Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.


    Expand title description text
    Series: Dummies Publisher: Wiley Edition: 2

    Kindle Book

    • Release date: April 2, 2007

    OverDrive Read

    • ISBN: 9781118068090
    • Release date: April 2, 2007

    EPUB ebook

    • ISBN: 9781118068090
    • File size: 8688 KB
    • Release date: April 2, 2007

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

    The world of advertising can seem like a daunting place—but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition
  • Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.


    Expand title description text
    • Details

      Publisher:
      Wiley
      Edition:
      2

      Kindle Book
      Release date: April 2, 2007

      OverDrive Read
      ISBN: 9781118068090
      Release date: April 2, 2007

      EPUB ebook
      ISBN: 9781118068090
      File size: 8688 KB
      Release date: April 2, 2007

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English