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Title details for What Makes Your Brain Happy and Why You Should Do the Opposite by David DiSalvo - Available

What Makes Your Brain Happy and Why You Should Do the Opposite

by David DiSalvo
Wray Herbert
ebook
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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

From the Trade Paperback edition.
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Publisher: Prometheus Books

Kindle Book

  • Release date: November 15, 2011

OverDrive Read

  • ISBN: 9781616144845
  • Release date: November 15, 2011

EPUB ebook

  • ISBN: 9781616144845
  • File size: 804 KB
  • Release date: November 15, 2011
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Psychology Science Nonfiction

Languages

English

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

From the Trade Paperback edition.
Expand title description text
Psychology Science Nonfiction