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How to Write a Marketing Plan

ebook

Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.


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Series: Creating Success Publisher: Kogan Page Publishers Edition: 3

OverDrive Read

  • ISBN: 9780749451837
  • Release date: June 19, 2007

PDF ebook

  • ISBN: 9780749451837
  • File size: 864 KB
  • Release date: June 19, 2007

Formats

OverDrive Read
PDF ebook

Languages

English

Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.


Expand title description text