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Title details for Understanding Brands  by Peter Cheverton - Available

Understanding Brands 

by Peter Cheverton
ebook
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Understanding Brands is for those who know that brand management iscrucial but who don't know how to go about it. It will help them to understand what a brand is, what it can do for them, and how it supports the strategic goals of the business. It also helps managers to direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen. Featuring many fascinating real-life examples (both good and bad), Understanding Brands also includes a brand health checklist. Managers of all levels will benefit from its pragmatic advice on positioning, targeting and implementing a brand.

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Series: Creating Success Publisher: Kogan Page Publishers Edition: 1

OverDrive Read

  • ISBN: 9780749448615
  • Release date: June 19, 2007

PDF ebook

  • ISBN: 9780749448615
  • File size: 1256 KB
  • Release date: June 19, 2007

Formats

OverDrive Read
PDF ebook

subjects

Business Management Nonfiction

Languages

English

Understanding Brands is for those who know that brand management iscrucial but who don't know how to go about it. It will help them to understand what a brand is, what it can do for them, and how it supports the strategic goals of the business. It also helps managers to direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen. Featuring many fascinating real-life examples (both good and bad), Understanding Brands also includes a brand health checklist. Managers of all levels will benefit from its pragmatic advice on positioning, targeting and implementing a brand.

Expand title description text
Business Management Nonfiction