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Getting Green Done

Hard Truths from the Front Lines of the Sustainability Revolution

by Auden Schendler

eBook

1 of 1 copy available

“Green” has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it’s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.

In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?

We’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.


Expand title description text
Publisher: PublicAffairs

Kindle Book

  • Release date: February 24, 2009

OverDrive Read

  • ISBN: 9780786744923
  • Release date: February 24, 2009

EPUB eBook

  • ISBN: 9780786744923
  • File size: 352 KB
  • Release date: February 24, 2009

1 of 1 copy available

Formats

Kindle Book
OverDrive Read
EPUB eBook

Languages

English

“Green” has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it’s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.

In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?

We’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.


Expand title description text