When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business. In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, reveals the secrets of all great showmen and magicians—how to persuade, influence, and charm—and how you too can use them to accomplish the things you've always wanted to do. Discover how to take over a room, read people, and build anticipation to a feverish pitch so people can't wait to hear what you have to say. Win the Crowd will teach you:
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