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Title details for Breaking Up America by Joseph Turow - Available

Breaking Up America

Advertisers and the New Media World

by Joseph Turow
ebook
1 of 1 copy available
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1 of 1 copy available

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

Formats

  • Kindle Book
  • OverDrive Read
  • PDF ebook
Kindle restrictions

subjects

Languages

  • English

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