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Killing Sacred Cows

Overcoming the Financial Myths that are Destroying Your Prosperity

Audiobook
4 of 5 copies available
4 of 5 copies available
What Will You Learn From this audiobook?
Tackling 9 specific financial myths, Killing Sacred Cows is a must for mission-driven individuals. It plainly reveals these shocking truths kept hidden by the traditional financial industry:
  • A 401(k) is not the "safe" and "smart" plan that you have been told it is; in fact, it's an extremely risky investment for most people. Learn to create safer investments that are collateralized, cash-flowing, controllable, and aligned with your expertise, passion, and purpose.
  • Conventional retirement planning strategies, techniques and products are probably keeping you from the retirement you really want. You can maximize the productivity of your resources, reduce risk, and retire well with the right education and a proper macroeconomic plan.
  • Net worth is a poor indicator of wealth and your ability to retire well. What matters is cash flow, and this book will teach you how to develop it.
  • Debt may not be what you think it is. Learn the proper definition of debt and how this understanding can immediately increase your prosperity.
  • "High risk equals high returns" is dangerous dogma. Learn how to increase your returns and reduce your risk through smart, value-based investing.
  • How to identify the hidden factors that are causing you financial pain and misery. Finally, you can treat more than just symptoms and address root causes.
    By the time you're done listening to this book you'll know more about personal finance than most financial advisors — and this is no joke! You'll discover how to take control of your finances NOW. After hearing it, you'll scoff at generic recommendations from financial advisors who push the same products on every client regardless of their unique personal goals and financial blueprint.
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      • Publisher's Weekly

        June 2, 2008
        In this thought-provoking work, entrepreneur and inspirational speaker Gunderson takes aim at the social “brainwashing” and financial planners and institutions that are constricting Americans’ financial freedom and undermining their abilities to prosper with misguided and dangerous advice. The author debunks various investment “myths”—offering a fresh look at 401(k) “fallacies”—and “false beliefs” (“high risk = high returns”). In a book studded with anecdotes and historical tidbits, Gunderson excels in his description of the prevalent psychological beliefs that hinder success: the “scarcity mindset” in which financial success is understood as a zero-sum game; the American equation of happiness with prosperity; and the misconception that money holds power. In appeals more befitting a self-help guide than financial primer, the author argues that individuals need to embrace a mindset of self-reliance and identify their “Soul Purpose.” In the vein of The
        Secret
        and the classic Think and Grow Rich
        , Gunderson suggests that prosperity is a state of mind from which value and wealth flow. Readers will find his assault on traditional financial nostrums fresh, eye-opening and emboldening.

    Formats

    • OverDrive Listen audiobook

    Languages

    • English

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