November 18, 2002
Originally undertaken as research for setting up a Turkish bath business in New York City, journalist Brue's project revealed that her cultural curiosity was greater than her entrepreneurial drive. At first, the book hews too closely to the genesis of Brue's endeavor as the opening chapters, about her initiation at various Parisian baths and her first forays in Turkey, are overshadowed by the urge to take notes for the business. But then there's a trip to Greece to visit ancient thermae—a fine excuse to meditate on the centrality of baths to classical culture—followed by an amusing stay in Russia, where skillful flogging at scorching banyas
proves suffering can still be a cultivated art. It's then on to Finland and Japan, where it's clear this has become a cultural inquiry, not a business research project. Brue, who's bold enough to wander abroad speaking a bare handful of polite phrases, does get herself into the proverbial hot water on occasion—mistakenly stripping naked for a Japanese mixed sex bath, for example—but with humor and good attitude she manages to learn even from her faux pas. Her style is delightfully informal, packing in a lot of (admittedly esoteric) information, e.g., what's the physiological effect of birch twig beatings? "What sicko" invented the Japanese electric bath? And who knew how popular breast implants are with young Russian women, or that they have their pubic hair waxed down to a Mohawk? Better her than me, many readers may be muttering, but isn't that the point of armchair travel?