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The Sorcerers and Their Apprentices

How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives

ebook
1 of 1 copy available
1 of 1 copy available
If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century. 
 
In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students - the Sorcerers and their Apprentices - and witness first hand the creative magic behind inventions such as:
 
* Nexi, a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly.
* CityCar, a foldable, stackable, electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life.
* Sixth Sense, a compact wearable device that transforms any surface – wall, tabletop or even your hand - into a touch screen computer.
* PowerFoot, a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb.
 
Through inspiring stories of people who are using Media Lab innovations to confront personal challenges - like a man with cerebral palsy who is unable to hum a tune or pick up an instrument yet is using an ingenious music composition system to unleash his “inner Mozart”, and a woman with a rare life-threatening condition who co-invented a revolutionary web service that enables patients to participate in the search for their own cures - we’ll see how the Media Lab is empowering us all with the tools to take control of our health, wealth, and happiness. 
 
Along the way, Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible, explaining how the Media Lab cultivates an open and boundary-less environment where researchers from a broad array of disciplines – from musicians to neuroscientists to visual artists to computer engineers - have the freedom to follow their passions and take bold risks unthinkable elsewhere.
 
The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change required to meet the challenges of the 21st century.  It is a must-read for anyone striving to be more innovative as an individual, as a businessperson, or as a member of society. 
Also includes 16 pages of color photos highlighting some of the lab's most visually stunning inventions - and the people who make them possible.
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  • Reviews

    • Publisher's Weekly

      April 25, 2011
      In this boosterish but underwhelming prospectus, the director of the Massachusetts Institute of Technology's storied Media Lab extols the avant-garde digital technologies erupting from his institution. Some of the projects he profiles, like better prosthetic limbs, are very worthwhile. Others, like a fork that warns you when you're eating too fast, seem trivial and annoying. And some, like digital instruments that let people with "a complete lack of any ânatural musical talent'... experience the sheer joy of making music," are clear public nuisances. (Guitar Hero was a Lab spinoff, the author boasts.) Moss celebrates Lab denizens' "incredible passion" and insists, unconvincingly, that participatory corporate sponsorships (industry employees "collaborate" with the academics) never nudge their "total creative freedom" toward marketable gimmicks. In the background hovers his vision of a posthuman future that's half digital nanny-state, half nouveau-riche daydream for the techno-elite ("A chef in Beijing could work with a robotic partner in Boston to prepare a ten-course banquet in my kitchen"). Moss's hackneyed cheerleading doesn't dispel the impression that the Lab mainly generates overhyped mediocrity. Photos.

    • Library Journal

      July 1, 2011

      The MIT Media Lab is an extraordinary, collaborative, multidisciplinary development environment, cultivated by MIT faculty and students to foster creative invention across diverse disciplines such as epistemology, neuroscience, visual arts and design, mechanical and electrical engineering, computer science, music, and the physical sciences. It is a distinctive academic milieu developed partially through relationships with industries that provide funding but do not have exclusive rights to the intellectual property created. The innovation fostered by this approach has led to amazing technological developments, including a robotic prosthetic foot and ankle now used by wounded Iraqi and Afghanistan U.S. veterans; the CityCar, an electric, foldable, efficient car; a gesture-controlled device, the SixthSense, which can transform any surface into a touch screen for computing; and robots that complement human abilities. Moss directed the Media Lab at MIT from 2006 to 2011 and is now the head of the New Media Medicine group at the Media Lab. VERDICT While the book can be repetitive if read cover to cover, it provides an energetic, dynamic description of the lab's groundbreaking process of research and invention. Recommended for science and technology buffs.--Candice Kail, Columbia Univ. Libs., New York

      Copyright 2011 Library Journal, LLC Used with permission.

    • Booklist

      June 1, 2011
      Technologist, entrepreneur, and academic Moss conducts a fascinating tour of MIT's Media Lab, which attracts the brightest minds of a generationresearch scientists who through it access the full power of information and communication technologies and advances in biological, physical, and social sciences to create inventions that will change the world. He describes the lab's myriad activities and its unique emphasis on personal relationships between people and technology, including sociable robots that provide aid and companionship for the elderly, a computer device that prompts people with chronic diseases to take required medication, a prosthetic ankle that enables amputees to walk with normal speed and effort, and a music synthesizer that uses graphite in a pencil to produce sounds, thus drawing music. The Media Lab's mission is to empower ordinary people to do truly extraordinary things and . . . take control over . . . their health, their wealth, and their happiness. This excellent, thought-provoking book should inspire and inform a broad range of library patrons.(Reprinted with permission of Booklist, copyright 2011, American Library Association.)

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