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Title details for Crossing the Chasm by Geoffrey A. Moore - Available

Crossing the Chasm

Marketing and Selling Technology Project

by Geoffrey A. Moore
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

  • Creators

  • Publisher

  • Release date

    March 17, 2009

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780061795862

    • EPUB ebook

      • ISBN: 9780061795862
      • File size: 715 KB

  • Languages

    • English

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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