Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

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Performance Racing Industry

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RACE SHOP • Offering new products and services generates customer excitement and boosts sales. Pick up new product leads by visiting the Featured Products Showcase during your trip to the PRI Show. See these products in person at the Capitol Cube entrance of the Indiana Convention Center and then visit exhibitors’ booths for more information or to place an order.

NEW PRI BUSINESS MEMBERS • FROM APRIL 1, 2025 THROUGH AUGUST 31, 2025

NEWLY APPOINTED SCOTT DUNCAN • This motorsports vet started his career in grounds maintenance at Charlotte Motor Speedway as a teen. He has since worked his way up the ladder to oversee business development and partnership efforts for SpeedTour.

INDUSTRY INSIGHTS MARIO ANDRETTI • Motorsports icon Mario Andretti will share his racing stories with a packed house at the PRI Show’s Grand Opening Breakfast. Here is a preview with one of racing’s most famed and accomplished drivers.

PRI SHOW • DECEMBER 11-13, 2025 | INDIANAPOLIS

PRI SHOW: WELCOME TO INDY • Fuel your 2026 motorsports program by sourcing new products, services, and equipment at the PRI Show. Here’s a summary of what you can expect to see, but be prepared to learn so much more beyond the products, events, and people.

PRI SHOW EVENTS • Enhance your PRI Show experience by including one of these events or activations on your schedule. There will be something for everyone in motorsports including engine builders, medical professionals, race track operators, plus programs dedicated to women in motorsports. Use what you learn at PRI to carry momentum into the 2026 race season.

PRI SHOW RESOURCES • In addition to witnessing or unveiling new products, events, and activations, the PRI Show offers many helpful resources and amenities for its attendees and exhibitors. The PRI Show Resources will answer frequently asked questions like, Where should I eat? Where can I check my coat? How do I take the shuttle from my hotel to the Indiana Convention Center? Enhance your PRI Show experience with the following information.

INSIDE THE SHOW HALL • PRI is known for highlighting products, people, and vehicles. The 2025 Show will continue to usher in new technology and showcase the future of competition.

LEARNING LESSONS • Add some power to your knowledge by taking in this carefully crafted educational programming during the PRI Show. Here is the lineup for PRI Education, T.O.P.S. and exhibitor seminars.

2025 PRI SHOW FLOORPLAN

TRAINING GROUND • Students participating in the Hot Rodders of Tomorrow competition at the PRI Show learn more than the technical skills needed to assemble engines. They gain insight into team building, critical thinking, and more.

LEGENDS OF MOTORSPORTS: Lyn St. James • WHETHER RACING AT THE TRACK OR CHAMPIONING WOMEN’S OPPORTUNITIES IN MOTORSPORTS, LYN ST. JAMES REMAINS LASER-FOCUSED ON SUCCESS.

CONTINUING INFLUENCE

'POSSE' LEGACY RACES ON • WHY CENTRAL PENNSYLVANIA HAS ALWAYS BEEN STRONG AGAINST THE OUTLAWS AND OTHER INVADERS.

POSSE MOMENTS

KNOWLEDGE IS POWER • HOW SENSOR DATA IS UNLOCKING MOTORSPORTS PERFORMANCE IN AMERICA’S TOP SERIES AND HOW THAT CAN ULTIMATELY AFFECT GRASSROOTS PARTICIPANTS.

Mopar: ADDRESSING THE ELEPHANT IN THE ROOM • Dodge is the American brand that made being “outlawed” a generational story of...